That was a word a lot of people used to describe “Hi Infidelity”, the 9th studio album by REO Speedwagon. And in many ways it was. But that’s not necessarily a bad thing.
Towards the end of the 70s, REO Speedwagon’s albums began to take on more of a pop sound then their earlier, harder rocking albums. A trend that was brought to fruition on “Hi Infidelity”. The thing is though, when you really listen to it, this record rocks just as hard and any of its predecessors. Sometimes more so. It just did it with a bit more polish.
In their early incarnation, REO Speedwagon was anything but a pop band. They were a hard rocking Midwestern American band with highly talented musicians. Gary Richrath was a phenomenal guitarist and Neil Doughty was absolutely one of the most underrated keyboardists ever, as was Alan Gratzer on drums. Despite their talent and some great songs, true success seemed to elude REO Speedwagon, album after album, in their early days.
So they spruced up their sound a bit, to make it more accessible, and started throwing a slow ballad or two on each new album. And voila! Hit records. The great thing was, they still wrote songs that allowed Gary Richrath and Neil Doughty to really cut loose. Hidden under the hood of the pop gloss on “Hi Infidelity” are some of the best riffs and solos in the REO Speedwagon canon.
The formula on “Hi Infidelity” absolutely worked worked for REO. Even though it was absolutely a pop album, especially when compared to their early material, “Hi Infidelity” never alienated REO’s early fan base because it’s still rocked hard. Yet the album gained them a new pop fan base. The album ended up becoming their most successful album ever, selling over 10 million copies and topping the Billboard charts in 1981. It also earned them their first number one single, the obligatory slow ballad “Keep on Loving You”.
“Hi Infidelity” was the record that finally, after eight previous albums, earned REO Speedwagon the success they had so long deserved but had constantly been denied, while still letting them keep their musical integrity. Call it a sellout if you want. I call it REO Speedwagon at their finest.