Every now and then an album comes along that breaks all the rules yet somehow still manages to become a huge hit. “OK Computer” was so unconventional that Radiohead’s record label considered it “commercial suicide”. But what do record execs know?
The lyrical themes of Radiohead’s third album revolve around increased social alienation in an age of technology, compensated for by consumerism. Musically, its influences are all over the map; hardly the stuff hit records are made of. Its musical aesthetics became significantly influential to the next decade of alternative rock and can still be felt today. Personally, OK Computer” is one of my top favorite albums; an amazing piece of musical art and social commentary.
The experimental adventure of “OK Computer” became one of Radiohead’s most successful albums, topping the UK charts and hitting #21 in the US. It has sold over 7 million copies. Receiving almost immediate commercial and critical success after its release in 1997, “OK Computer” was nominated for the Record of the Year Grammy and won for Best Alternative Album. In 2014 it was archived the US Library of Congress National Recording Registry as being a record of cultural, historical, or aesthetic significance.