The story of Joe Jackson’s 1979 debut album is one to file under “If at first you don’t succeed”.
When record producer David Kershenbaum first heard the songs Joe Jackson was working on for what Jackson hoped would eventually be his first album, he liked what he heard so much, he immediately had Jackson signed to A&M records. To gain traction for “Look Sharp”, the first single from it, “Is She Really Going Out with Him?”, was released ahead of the album. It went nowhere, in the US or Britain. A second single, “Sunday Papers”, was released. Same thing. The third single, “One More Time” followed suit. Things weren’t looking too sharp for Joe Jackson. But finally, the album “Look Sharp” was released…and it went nowhere.
It made no sense. It was a great album with great songs bouncing between new wave and punk. What went wrong?
I’m not sure who made the final decision, but they did what was really the only thing that made sense at that point. They re-released the single “Is She Really Going Out with Him?”. It was a hit! “Sunday Papers” and “One More Time” soon took off as well. Radio stations even started playing songs from the album that weren’t released as singles. A short while later Joe Jackson had his first gold record in the US and Britain, just like they had planned all along.
And the moral of the story is never underestimate the power of “try, try again”.