“Thick as a Brick” was Jethro Tull’s follow-up to their breakthrough album “Aqualung” and it was a joke. But that was the point.
Progressive rock was at the height of its popularity when Jethro Tull released their fourth album, “Aqualung”. While Ian Anderson and the rest of the band members considered “Aqualung” to be merely a collection of songs, music critics tried to relate all the songs together and constantly referred to it as a grand concept album in their reviews. Feeling the critics were obsessed with concept albums, Jethro Tull decided to give them something to write about; fabricating the most grandiose of progressive rock concept albums. And thus was born Gerald (Little Milton) Bostock.
Gerald Bostock was only 8 years old when he wrote his epic poem, “Thick as a Brick”. It won a highly distinguished poetry contest in Britain. However, the poem was later disqualified because it was decided that it presented an “extremely unwholesome attitude towards life, his God and country”. On top of that, after reading his poem on the BBC, Little Milton used a four-letter expletive during the interview that followed. The whole situation created a huge controversy in the art community, as well as with general public. Jethro Tull decided to use Bostock’s poem as the lyrics to their new album, putting it to music.
But none of that really happened. Gerald Bostock didn’t even exist, even though Jethro Tull gave him writing credits for the lyrics on the album. The lyrics were actually written by Jethro Tull’s front man and flutist Ian Anderson.
The original release of “Thick as a Brick” came in a rather elaborate package which included pages from a newspaper inside. Among other stories in the paper, there was of course, an article about the whole Gerald (Little Milton) Bostock controversy.
A lot of critics and record buyers didn’t get the joke at first. They thought the whole “Thick as a Brick” story was real. I’m sure most people who were gullible enough to fall for the hoax never admitted it afterwards. But the critics who wrote about it…well, I guess the joke was on them.