The title track to Carly Simon’s second album, “Anticipation”, was written about her longing for the arrival of Cat Stevens, whom Simon was dating in 1971. It’s a beautiful love song…but it also reminds me of ketchup.
About two years after the release of the single and album of the same name, Heinz chose to use “Anticipation” as the theme for a series of television commercials where it alluded to a longing for the arrival of their thick, slow-moving ketchup. Yeah, not quite as romantic as I’m sure Simon originally intended (at least I hope not) but the ads were so successful and aired so often throughout the 1970s that I bet most who grew up in that era still think more of ketchup than love when they hear Carly Simon sing “Anticipation”. But when you disconnect that memory and listen to the song as if Heinz ketchup never existed, it really is a beautiful testament to love and longing. The rest of the songs on the album were equally introspective musings about love and life. Beautiful songs that almost everyone can relate to; something common to all of Carly Simon’s songs. Fortunately, “Anticipation” is the only one that may be forever remembered as an ode to ketchup.