Today, the Fillmore is a pretty popular concert venue in Detroit. Maybe that name is used in other cities now days as well. I don’t know. What I do know – and what a lot of the younger music lovers around today may not know – is that the name “Fillmore” was taken from a couple of legendary concert venues from the ’60s and early ’70s that were run by a man who was perhaps the greatest concert promoter who ever lived: Bill Graham.
Bill Graham was a German holocaust survivor who fled to France and later immigrated to the United States. He was an entrepreneur and philanthropist who more than anything, respected artistic expression; and believed in the power of music. To help promote the emerging music scenes in the ’60s he opened The Fillmore concert hall in San Francisco. It became the premier venue for bands to play in the United States. Without the Fillmore, the world would probably have never heard the music of Santana, Janis Joplin, Bos Scaggs, The Grateful Dead, Jefferson Airplane and many more performers who are hugely influential in pop and rock music today.
Bill Graham is also responsible for the one other thing I collect besides records and CDs – concert tour posters. He would commission local artists to create unique artwork for promotional posters advertising specific shows at his venues. Along with a 32 page historical book, This three record box set also includes a replica of the poster that was used to promote the final shows at the Fillmore.
Bill Graham was a man who believed there could be a balance between financial success and artistic expression. Unfortunately, following the Woodstock festival in 1969, the record companies realized that rock and roll was big business and the intimacy of moderately sized concert halls like the Fillmore gave way to the larger arena rock shows. Knowing the smaller venues couldn’t compete, Bill Graham threw in the towel and made the business decision to close the Fillmore in 1971. He continued to promote bands and concerts into the ’80s. In 1985, he and Bob Geldoff organized Live Aid, a series of concerts that were performed and broadcast around the world to raise millions of dollars for famine relief in Ethiopia.
“Fillmore: The Final Days” captures the music of the bittersweet days that marked the end of a philosophical and musical era. It is a memoir of an unforgettable era in music.